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I have to havesubtitels on when I'm watching TV. For some reason, if I have subtitles off, the soud on half the digital channels goes off, but with subtitles, the sound comes back. Odd, but I've got used to it by now, and it can be quite fun, when the typist can't keep up with live TV, and you get odd mis-spellings, words running together and the like. And Never Mind The Buzzcocks is always good for a laugh, if only to try and guess the point where they'll give up and label Bill Bailey with (HE MAKES STRANGE NOISES).
But also, I find the adverts interesting. Some adverts have subtitles, some don't, but the subtitles hamg aroung for a minute or so, meaning the tagline carries across one or two adverts, putting 'If Carlsberg did barbecues...' beneath Mr. T in a tank, or 'Because you're worth it.' beneath one of those harrowing child abuse adverts. Child abuse prevention, that is. I can't help but wonder if they have to pay extra for subtitles, how many people use them, and whether the effect they have is worth it. For sure, a lot fewer people see the words, but if they do read them, they are by definition paying more attention.
Anyway. Now I'm rambling a bit.
But also, I find the adverts interesting. Some adverts have subtitles, some don't, but the subtitles hamg aroung for a minute or so, meaning the tagline carries across one or two adverts, putting 'If Carlsberg did barbecues...' beneath Mr. T in a tank, or 'Because you're worth it.' beneath one of those harrowing child abuse adverts. Child abuse prevention, that is. I can't help but wonder if they have to pay extra for subtitles, how many people use them, and whether the effect they have is worth it. For sure, a lot fewer people see the words, but if they do read them, they are by definition paying more attention.
Anyway. Now I'm rambling a bit.
